https://www.hillarysparksthompson.com/home daily 1.0 2026-01-02 https://images.squarespace-cdn.com/content/v1/6952cb89e771f85526437215/15958948-9a63-4843-8c92-fd26c89820d5/TR27417_2_PREVIEW.jpg Home https://images.squarespace-cdn.com/content/v1/6952cb89e771f85526437215/5478cfd8-4658-40a1-a243-665f3b811714/fordfry.jpg.webp Home https://images.squarespace-cdn.com/content/v1/6952cb89e771f85526437215/0a1ce010-f906-4813-9c93-714cf607ce34/fjGssl-278738%2BOffice%2Bof%2BBrothers%2BPROOF.jpg Home https://images.squarespace-cdn.com/content/v1/6952cb89e771f85526437215/f4e6a1de-eb32-4629-875c-cc4b8c628838/240925_LLBean_NorthernAttitude_ED_0616+2-2.jpg Home https://images.squarespace-cdn.com/content/v1/6952cb89e771f85526437215/33adea83-c88d-4da3-bb57-1772d372c8af/SaraKerens-1481.jpg Home https://images.squarespace-cdn.com/content/v1/6952cb89e771f85526437215/d2e34c93-d3f0-4ce9-a41a-7935503a8299/210907EDorio_LLBeanPreloved_Pickups_01119.jpg Home Anticipating the resale boom before the industry caught on, L.L.Bean’s Preloved Collection showcased the brand’s deep understanding that classics only get better with time. Overseeing all go-to-market aspects—from creative asset development to social media selling strategies and media relations—we transformed nostalgia into commerce, proving the enduring appeal of well-made gear. https://images.squarespace-cdn.com/content/v1/6952cb89e771f85526437215/464176dc-4818-4733-b5f7-b7ac298c1272/BA012190_V1.jpg Home Heritage meets exclusivity in L.L.Bean’s limited-edition Deadstock Anorak capsule. Featuring three archival-inspired pieces, the collection was strategically seeded to cultural icons—most notably John Mayer. His organic endorsement ignited immediate demand, leading to a rapid sellout and reaffirming the brand’s timeless appeal. https://images.squarespace-cdn.com/content/v1/6952cb89e771f85526437215/1767207008532-H15GQVKN3Z4A74D9FYCX/mhamrelease_XLargeRetina.jpg Home An award-winning initiative designed to further L.L.Bean’s purpose, Going Off the Grid redefined corporate engagement by stepping away from social media for Mental Health Awareness Month—encouraging real-world connections and reinforcing the brand’s commitment to well-being.The campaign garnered more than 500 million media impressions in its first year. https://images.squarespace-cdn.com/content/v1/6952cb89e771f85526437215/57e315ad-f7fa-4eb0-b6b7-449f6f22f29f/Photo-Jun-04-2024-5-03-08-PM.jpg.webp Home To celebrate the 80th anniversary of the L.L.Bean Boat and Tote, I launched a partnership with vintage curator Wooden Sleepers, releasing a curated drop of 24 one-of-a-kind vintage bags sold exclusively online and marketed solely through organic social. The partnership has since expanded to activate additional heritage icons, including the 100th anniversary of the Field Coat, fall staples like Bean Boots and flannels, and a limited-edition novelty sweater drop at the L.L.Bean NYC Residency—positioning archival product as modern, culturally relevant collectibles. https://www.hillarysparksthompson.com/menuclassics daily 0.75 2025-12-31 https://www.hillarysparksthompson.com/boatandtote daily 0.75 2026-01-03 https://images.squarespace-cdn.com/content/v1/6952cb89e771f85526437215/ebf5e25d-f709-4807-b9f0-e3e206342f62/Screenshot%252B2025-02-21%252Bat%252B1.56.30%2525E2%252580%2525AFPM.jpg.webp Boat and Tote L.L.Bean’s Boat and Tote got a high-fashion makeover with Tibi’s sleek design, blending heritage craftsmanship with contemporary style. The limited-edition collaboration sold out instantly, resonating with fashion-forward consumers and proving the tote’s lasting cultural relevance. https://images.squarespace-cdn.com/content/v1/6952cb89e771f85526437215/a2bf29a8-9651-4861-9c41-a7eb48aba9f2/f6pryqiznhj2kycznvww_4640f50b50.jpg Boat and Tote The classic East coast Boat and Tote got a West coast spin by Farmgirl Flowers, a brand known for its signature hand-tied bouquets and nationwide delivery. By tapping into Farmgirl’s loyal customer base, this partnership introduced the tote to a new generation of style-conscious consumers, ensuring its relevance beyond fashion trends and reinforcing its status as a hardworking everyday essential. https://images.squarespace-cdn.com/content/v1/6952cb89e771f85526437215/2ff30ebe-7284-45a1-bf9e-f5974d689456/GettyImages-1471012281-d3cbcbc94fac468eb08e19a2e9be6370.jpg Boat and Tote Sustained coverage—from mainstream media to fashion publications and industry trades—has kept L.L.Bean’s Boat and Tote at the center of cultural conversation. This consistent visibility has driven demand, expanded its audience, and cemented the tote as both a fashion statement and a business growth engine. https://images.squarespace-cdn.com/content/v1/6952cb89e771f85526437215/7c393150-84e9-4776-bfa6-2ea4b3fc7fd5/Screenshot%2B2025-02-21%2Bat%2B2.06.53%25E2%2580%25AFPM.jpg.webp Boat and Tote L.L.Bean’s Boat and Tote got a heartfelt update with Noah Kahan, blending heritage craftsmanship with his folk-inspired storytelling. Featuring custom embroidery and rustic details, the limited-edition tote sold out instantly, proving that authenticity and nostalgia resonate far beyond fashion. https://images.squarespace-cdn.com/content/v1/6952cb89e771f85526437215/be473926-e454-4249-ae57-a5e57b3f71c1/Screenshot%2B2025-02-20%2Bat%2B6.14.52%25E2%2580%25AFPM.jpg.webp Boat and Tote Hailey Bieber shut down speculation with a selfie featuring her L.L.Bean Boat and Tote, embroidered with “Mrs. Bieber”—a subtle yet pointed nod to her marriage to Justin Bieber. The classic canvas bag, long celebrated for its durability, now doubles as a pop culture statement. Seeded to her stylists, it quickly became a viral TikTok moment. https://www.hillarysparksthompson.com/llbnorthernattitude daily 0.75 2026-01-04 https://images.squarespace-cdn.com/content/v1/6952cb89e771f85526437215/1548f57c-58e0-4953-a042-d21f42a0a368/240925_LLBean_NorthernAttitude_ED_1180+1.jpg Northern Attitude https://images.squarespace-cdn.com/content/v1/6952cb89e771f85526437215/f242118b-bd9e-461f-81ad-dd7c976b47ae/240925_LLBean_NorthernAttitude_ED_1202.jpg Northern Attitude https://images.squarespace-cdn.com/content/v1/6952cb89e771f85526437215/bcac8278-fef9-4f57-a605-0757abb8f661/240925_LLBean_NorthernAttitude_ED_1619.jpg Northern Attitude https://images.squarespace-cdn.com/content/v1/6952cb89e771f85526437215/6da6d34e-45c4-4db9-a9ba-b2cce1a97735/240925_LLBean_NorthernAttitude_ED_0616+2.jpg Northern Attitude https://www.hillarysparksthompson.com/popups daily 0.75 2026-01-13 https://images.squarespace-cdn.com/content/v1/6952cb89e771f85526437215/052cc81a-a86d-4b7b-b100-68cad0b4d3de/SaraKerens-1189.jpeg Pop-Ups https://images.squarespace-cdn.com/content/v1/6952cb89e771f85526437215/9332bb59-857f-4348-84ad-24a8b3b6c5fa/SaraKerens-5028.jpeg Pop-Ups https://images.squarespace-cdn.com/content/v1/6952cb89e771f85526437215/ab476ab4-2fca-4fc3-9bba-50e8a8d735dd/SaraKerens-1174.jpeg Pop-Ups https://images.squarespace-cdn.com/content/v1/6952cb89e771f85526437215/a1894402-94a5-4dc1-ba03-d7f4fe70ebb0/SaraKerens-1102.jpg Pop-Ups https://images.squarespace-cdn.com/content/v1/6952cb89e771f85526437215/792834e4-a4a5-4a89-842f-28c85a99270e/SaraKerens-2708.jpg Pop-Ups https://images.squarespace-cdn.com/content/v1/6952cb89e771f85526437215/5d5b2279-9c5f-4388-a4cd-95f86778ea46/SaraKerens-2476.jpg Pop-Ups https://images.squarespace-cdn.com/content/v1/6952cb89e771f85526437215/6d28778b-e33d-4b70-a1eb-1bbf82cbbede/SaraKerens-2616.jpg Pop-Ups https://images.squarespace-cdn.com/content/v1/6952cb89e771f85526437215/5fdb6c52-efed-40a3-b0c0-17e8a795d31e/SaraKerens-2730.jpg Pop-Ups https://images.squarespace-cdn.com/content/v1/6952cb89e771f85526437215/2490834a-0e5e-46a6-b82b-c0fb8dadd107/SaraKerens-2760.jpg Pop-Ups https://images.squarespace-cdn.com/content/v1/6952cb89e771f85526437215/076b75ee-c3c1-4b78-bcb9-408bad61cd19/SaraKerens-1235.jpg Pop-Ups https://images.squarespace-cdn.com/content/v1/6952cb89e771f85526437215/a5d8a0a2-193b-431f-a7e9-a9e735e08ea1/SaraKerens-1234.jpg Pop-Ups https://images.squarespace-cdn.com/content/v1/6952cb89e771f85526437215/e24a2ca0-f793-496c-878e-fc1117ecd742/250410_F360_LLBean_AM1_0116.jpg Pop-Ups https://images.squarespace-cdn.com/content/v1/6952cb89e771f85526437215/4de4eafd-5e28-478d-936c-6b26d7bd540e/SaraKerens-9646.jpg Pop-Ups https://images.squarespace-cdn.com/content/v1/6952cb89e771f85526437215/f728290b-6e48-4d21-a803-54b12a1fcf82/SaraKerens-1430.jpg Pop-Ups https://images.squarespace-cdn.com/content/v1/6952cb89e771f85526437215/f36e9857-209e-4bc1-a54f-5a497c9bf3d7/SaraKerens-8731.jpg Pop-Ups https://images.squarespace-cdn.com/content/v1/6952cb89e771f85526437215/bf18c6ec-39dc-46d7-97e5-b23709e053fa/SaraKerens-9501.jpg Pop-Ups https://images.squarespace-cdn.com/content/v1/6952cb89e771f85526437215/c45f717f-2687-4c07-a138-d567503f01d7/IMG_8378.jpeg Pop-Ups https://images.squarespace-cdn.com/content/v1/6952cb89e771f85526437215/43c0dff2-361d-4be7-a295-a3f7d8f01bfe/74749217894__1757E46E-64D2-453E-8AC4-069D196B90AA.jpeg Pop-Ups https://images.squarespace-cdn.com/content/v1/6952cb89e771f85526437215/3329f5da-d392-43d2-add7-37df91ef39c3/IMG_8360.jpeg Pop-Ups https://images.squarespace-cdn.com/content/v1/6952cb89e771f85526437215/ff77c5c8-7dc8-4304-85bc-32888904084b/IMG_8368.jpeg Pop-Ups https://images.squarespace-cdn.com/content/v1/6952cb89e771f85526437215/ddaa43e5-92f3-426a-89ba-c4fb52c84754/IMG_8383.jpeg Pop-Ups