From negotiating with the record label to overseeing creative execution, this limited-edition capsule nearly sold out in 48 hours—ushering in a fresh era of brand storytelling and generating more than 2 million impressions on social.

We implemented a scarcity strategy, working within brand design codes to expedite the development process. A cross-functional team was formed to usher the project through expedited processes and approvals.

• Collection over-indexed in younger, new buyers.

• 460 earned media placements totaled over 458M OTS

• Social followers grew by 7k

Media Coverage:

Inside Hook: Products of the Week: A Buck Mason Collab, Speakers and Noah Kahan Bean Boots

NY Magazine's The Strategist: New Stuff Alert: Fishwife Caviar and Christopher John Rogers for J.Crew

Gear Patrol: These New Bean Boots Boast a Legendary Performance Material

Boston Globe: Noah Kahan’s L.L. Bean collab celebrates his Green Mountain roots. But what exactly is Vermont style?

Daily Mail: Noah Kahan fans go wild over sold out L.L.Bean collaboration including $249 duck boots

WWD: Noah Kahan Collaborates With L.L. Bean for 'the Northern Attitude' Collection

Billboard: Noah Kahan Brings His 'Northern Attitude' to Second L.L. Bean Collection: 'It Feels Like the Album'

People: Shop Until You Drop: Here Are the Hottest Fashion Launches of 2024

MR Mag: L.L.Bean and Noah Kahan Pay Homage to New England Roots With the Northern Attitude Collection

The Hollywood Reporter: Noah Kahan and L.L.Bean Drop an Outdoor Capsule Inspired by the Singer’s Vermont Upbringing

Trend Hunter: Outdoor-Inspired Fashion Collections - L.L.Bean & Noah Kahan Debut the Northern Attitude Collection

Good Good Good: L.L. Bean donates $100k to Noah Kahan's Busyhead Project: 'It's going to make a huge difference'